JAURE made a remarkable debut at the Gourmet Selection (Paris 15-16 sezptember 2024) trade show, marking a successful launch of the brand in France and across Europe. Guests were captivated by the story and purity of this unique water, sourced from an untouched underground spring that has flowed for millions of years in the northern Kingdom of Sweden, in Lapland. Nestled 160 meters deep within an ancient granite bedrock, this source is like a vault, forever protected from any human, animal, or environmental influence—a true treasure of "blue gold."
Perfectly pure and unspoiled, this exceptional spring water is bottled at its source, just 50 km from the Arctic Circle. JAURE’s launch resonated with attendees who seek authenticity and premium quality, setting a new standard for fine water experiences in the world of haute cuisine.
With JAURE, guests were invited to explore a pure and exclusive heritage, rooted in the wilderness of Sweden’s Lapland, now brought to the finest tables across Europe