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Our Legacy from Lapland

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For six generations, our family has owned and tended this land. Water is part of everything here, and we grew up with stories of its life-giving powers. In summer, the forest is thick and damp, with branches bending under the weight of lichen.

The hills are covered with wildflowers and herbs. In winter, water murmurs beneath a thick layer of snow. Our region is also renowned for its prime hunting grounds.

Although we have always taken our JAURE water for granted, water is becoming an increasingly rare resource worldwide.