The Purest of Water

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Preserved for millions of years in the northern Kingdom of Sweden, in Lapland, a pure spring emerges, protected like a vault. This source is forever shielded from human and environmental influences, safeguarding the true blue gold within.

180 meters underground, at the heart of an ancient granite bedrock, rests a rare treasure: blue gold, JAURE.

An exceptional spring water, bottled directly in Lapland, 80 km from the Arctic Circle. JAURE is more than just water; it’s an elixir for those who seek the ultimate purity.

Pure Excellence from Lapland

Characteristic mineralization in mg/l:

Calcium: 51
Magnesium: 4.5
Sodium: 5.2
Potassium: 1.0
Bicarbonates: 140
Sulfates: 32
Chlorides: <1.0
Fluoride: 2.5
Dry residue at 180°C: 190 mg/l
Nitrate: 0 (<detection limit)
pH: 7.9

Natural spring water or lightly sparkling water. Bottled at the source, 700 ml / 250 ml.

Also available in Bag-in-Box, 3L / 5L, with an elegant and refined design.